Companies of all types are taking a fresh look at the broader impact of their work- how their employees, customers, and their communities are impacted by what and how they produce. While increasingly desirable for leaders to make sure their company has a positive societal impact, it is not often clear how that is done at scale, especially in a way that supports the business goals and financial targets. Enter social entrepreneurship.
One of the most rapidly growing areas within the field of entrepreneurship is that of for-profit social entrepreneurship- innovative, for-profit businesses designed to simultaneously drive a social or environmental impact. The Bay Area is fortunate to be home to the largest concentration of these for-profit social impact startups, many of which are already collaborating with larger traditional companies who are their customers, suppliers, and go-to-market partners.
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The main themes of the program include:
Attracting and retaining talent - How are organizations leveraging social enterprises to create a unique employee value proposition, and increase employee engagement?
Increasing revenue - How are organizations utilizing entrepreneurship to drive into new markets?
Reducing costs - Which start-ups are helping to reduce corporate healthcare costs while simultaneously increasing worker productivity?
Innovative Start-ups - The program will provide exposure to many of the Bay Area top startups helping mid to enterprise size organizations address core business challenges.
Participants - Attendees from a variety of corporate functions, including executive office, product and service line leaders, Finance, Marketing & Sales, HR and Operations.
Focus - The program is focused on corporate initiatives where both financial and social goals are achieved simultaneously
Local - Part of the goal is to foster stronger connections among the local Bay Area ecosystem of professionals in companies
Featured social impact companies that are successfully delivering a product or service into mid to large enterprises. Speakers include:
Mike Jordan, CEO & Founder, CircleOf: CircleOf is a digital health app that helps caregivers and patients organize and mobilize their family, friends, and co-workers into an on-demand care community, allowing anyone at anytime to create a connected community of care.
4:pm: --- Break ---
4:30pm: Breakout Sessions
Breakout A - Leveraging “Biznevolence” to Attract and Retain Employees.
How do you support the corporate financial goals while simultaneously supporting an ecosystem of several hundred not for profit organizations throughout the world? In this breakout, Bryan will dive into a key business process for Box, that of hiring talent, and walk through a program he invented to increase leads of new recruits while simultaneously drive more philanthropic giving and support.
Breakout B - Leveraging Social Entrepreneurship to Build Capabilities and Grow Markets
Pearson’s flagship social impact campaign Project Literacy provides a platform for supporting social enterprises aligned with the company on combating illiteracy. The campaign has also strengthened Pearson's own capacity for innovation and approach to reaching new markets and customer segments. Since 2016, Pearson has supported 29 ventures through its literacy accelerator and, as part of this program, uses a methodology known as the 'Braintrust' to help companies get to breakthrough insights in a short amount of time. The format for running a Braintrust was developed by Unreasonable Group, pulling from the best practices at Pixar, the Stanford d.school, and Google X. In this breakout, Jennifer Young and Julia Firestone will lead a Braintrust to showcase how to apply this methodology to solve key business challenges.
Breakout C - Reducing Costs, Increasing Impact.
How can a start-ups such as Meru Health, help corporations reduce costs and minimize risk, while simultaneously increasing worker productivity and welfare?
5:30pm: Corporate Showcase
6:00pm: Closing Comments
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Marketing & Program Partners